Lessons from the data
What running a 24/7 business actually taught me.
Real numbers from my own company: 54,000+ jobs, 59,000+ customers, $1.33M+ in Google Ads and 366 technicians. No theory. Just what the data showed and what I'd do differently.
Operations
What 54,000 service calls taught me
When people get stuck, what they need, why 1 in 4 jobs cancels, and why speed wins. With every city we've served.
Read it →CustomersWhat 59,000 customers taught me
Why only 4.2% come back, why our $100 ticket never moved, and the form that books 46% of leads.
Read it →Google AdsWhat $1.33M+ in Google Ads taught me
1 in 5 ad dollars wasted, 97.5% of it through Google's automation, and what I'd fix first.
Read it →HiringWhat 366 technicians taught me
Hiring is a funnel: 366 accounts, 10 who did 1,000+ jobs, and a top 10 that carried 55% of the work.
Read it →
Your business
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